This was a fun logo I did in an effort to revamp the logo design for a line of vehicle service contracts. This logo and the one below were both concepts that were really well received.
These logos needed to represent strength, while simultaneously appealing to new car owners.
This is a two-for-one image, I designed both of the logos for Turtle Wax. The PRO-TIPS logo features a professional buffer and cord making up the letter "O". The shine Squad logo was directed to be, "The shiniest thing you can do."
This logo was a lot of fun to work on. It was done on spec for the quixote crash barrier company. To my disappointment they went with a script font from Microsoft Word instead of a logo. As a designer, I feel it is my duty to try to explain to my clients why those sorts of decisions should not be made. Unless you don't care about the unique nature of your business, or how an iconic logo works to keep your company in the minds of the consumer that buys your products, then by all means, use a script font from Microsoft Word.
This Total Solution logo is simple and only a copy treatment, but it is distinctive and iconic, the two most important ingredients for a successful logo.
This logo was a lot of fun for me. I've always thought the story of Icarus was misunderstood. Yes, he flew too close to the sun, and yes, he fell to his death. However, he is famous for flying as high as he could, and most people don't remember his father's name. Do you? (Hint, it was Daedalus)
This logo was the first of my career, then several years later I had the opportunity to recreate it. If you don't live in Illinois, you may not recognize it, but for those people who live near enough that they have gone to this bladder evacuating haunted house, this logo is iconic.
It isn't every day a designer gets to update a legendary logo. I felt really privileged to have this opportunity.